Houston Exponential Marketing
The Houston Technology Center transitioned into Houston Exponential to better serve the startup ecosystem in Houston. For this project, I was asked to create a temporary/permanent brand identity and print materials to establish the new entity as a relevant organization.
Business Card
Even now in the digital age, a business card still serves an important purpose. For this piece, I wanted to make a card that would differ from the cookie cutter cards that everyone throws away. I chose a velvet feel green-edged trifecta thick card stock and made each side a single color. The result was a professional card that stands out as modern and feels like something you want to keep.
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One-Page Flyer
This piece filled a need for distributing information in a Frequently Asked Questions format for delivering information for people who may have been confused by the sudden transition. The rectangles form a hierarchy that make the important text stand out from the other text.
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Sponsorship Circular
This project entailed updating a sponsorship package that contained several different membership levels with sub-levels and confusing benefits that had been used for years. After some push back and forth, the management decided to do away with most of the levels and simplify them to three sponsorship levels, using names I suggested. The piece still had much information that needed to be spread out a bit more. We decided on a four-page circular printed on a folded 11″x17″ card stock for a finished 8.5″x11″ booklet.
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