Houston Exponential was created through a combination of the efforts of the Greater Houston Partnership’s Innovation Round Table, Mayor Turner’s Innovation and Technology Task Force, and the Houston Technology Center to bolster Houston’s innovation ecosystem and drive Houston to become a top 10 startup ecosystem by 2022.

After the first version of this microsite was launched, the feedback I received suggested brightening the appearance of the imagery and adding more color overall. Using this feedback I incorporated three colors in various shades and tints to add depth of color and updated the imagery to a brighter overall look and feel.

The site remained a squeeze page for collecting interest statistics and contact information. The site was built on WordPress for ease-of-use and future expansion as the main website is built out.