HTC Brand
The Houston Technology Center serves as the nexus of new ideas and technological innovation for the greater Houston area and surrounding counties. This project was a brand overhaul including a logo refresh, typography, color, photography and implementation.
The HTC brand accelerates other brands and in turn these brands accelerate HTC’s brand. The brand must also be relatable to a broad demographic. For these reasons, I created the brand to be bold, but refined. It is professional, but inviting. It walks the line between too much and too little, lending itself to the ability to play well in and around other brands, while keeping a distinct identity.
Logo Redesign
The HTC word marks are an official representation of our organization. As official symbols, these word marks may not be manipulated, modified or appended in any way not specified in this style guide. These logotypes may not be placed alongside or combined with any other logos, text or images, unless prior permission has been obtained from our marketing department.
Our primary logo should be used in most cases where brand identification is needed. This logo encompasses our full name and “star burst“ emblem for easy recognition. Special care should be taken to give the logo its own space where it can “breathe“ and thrive independent of any surrounding elements.
Style Guide
This style guide serves as a reference for all future marketing and interactions between HTC and its community. It aids in communicating exactly who HTC is to each and every person in a clear, direct and simple way.