Tech Champs® is a membership to HTC that gives certain benefits to its members, including event admissions and recognition. This project involved taking a practically defunct brand which was erratic and unrecognizable into a clean, modern and solid brand appearance.

The idea was to take the HTC brand and extend it into their Tech Champs event brand. To do this, I used the same font as its parent brand as well as a few graphic elements to give it its own identity.

Photoshop, Illustrator, InDesign