Houston Exponential was created through a combination of the efforts of the Greater Houston Partnership’s Innovation Round Table, Mayor Turner’s Innovation and Technology Task Force, and the Houston Technology Center to bolster Houston’s innovation ecosystem and drive Houston to become a top 10 startup ecosystem by 2022.

I was asked to create a squeeze page for collecting interest statistics and contact information. The design needed to convey the young organization as a united front for the Houston startup ecosystem, while maintaining an edgy look for attracting a “millennial” audience. An aerial view of the City of Houston provides the backdrop for the introduction adding a stunning perspective to otherwise unexciting content.

The site was built on WordPress for ease-of-use and future expansion as the main website is built out.