The event had been using the same logo for a number of years, so an update was requested. This logo design incorporates a very clean, round font with two built-in graphical elements in the letters “V” and “A.” The two letters make converse directional arrows signifying the unifying of technology and ideas.

I was given the challenge of making a marketing piece which could generate traffic to the event website. The idea was to create cards that would inspire people to “collect them all” as three standalone cards which, when put together, make a larger picture.

This challenging piece features an original artwork broken up into three cards that all have the same back, which when flipped makes the final piece of the puzzle.

This piece gave me the opportunity to take the graphic elements developed in the previous marketing pieces for the event and combine them in a unique way to form one coherent 16-page booklet. This piece features full bleeds and vivid, colorful imagery which work together to convey the content in a very bold way.

For the design elements, I stayed true to the simplicity of circles and rectangles with the three-color palette-while using repetitive elements in unique ways-to form a solid work that looks like it progresses a story.

Illustrator, Photoshop, InDesign.